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Practical eCommerce counts over 300 different shopping cart platforms. This includes licensed carts, hosted carts, and open-source carts. In this, our “Cart Of The Week” feature, we’ll profile a specific shopping cart ask about its strengths and weaknesses. We’ll then ask a competitor about that cart, too. In this installment, we’ve featured Miva Merchant, a popular licensed cart that has been around for a long time. We asked Rick Wilson, Executive Vice President at Miva, about the benefits of the cart. Then we asked David Hills, CEO of ShopSite, for his evaluation of Miva Merchant. PeC: What is Miva’s biggest strength? Wilson: Our enterprise level architecture combined with our flexibility. You can make a store running Miva Merchan...
Benjamin Chui isn’t taking ecommerce sitting down. The founder of Ben’s Bargain Center is striding through San Francisco’s financial district, with a smartphone in his hand and one of three mobile versions of his ecommerce website on tap. For his site Bensbargains.net, the transition to mobile commerce was as easy as CSS. “We’ve been leaning toward using cascading style sheets (CSS) more and more,” said Chui, founder of the nine-years-running electronics bargain store online. “Our main site is almost completely defined in CSS. It gives so much more control over the content and layout. For the mobile version of Ben’s Bargains, we did the same thing: used CSS to repackage our content for the mobile form.” Bensbargains.net is one of 15 p...
In Field Test, Practical eCommerce questions several ecommerce merchants about a given topic. This month’s topic is online video, a powerful but not widely used form of marketing that’s driven by mixed motives in theory and varied results in practice. Video FAQ’s and product demonstrations can be a conversion-boosters for some merchants, while others may benefit more from social media-driven viral marketing campaigns, a la “Messin’ With Sasquatch”, Will it Blend, or Victoriassecret.com’s fashion show that attracts millions of viewers—many of whom become lingerie and clothing customers. Video can also be used for “About Us” profiles or customer testimonials, and Flash animations and interactive, animated salespeople can provide a site w...
By some estimates, more than 1.4 billion people use the Internet for work, entertainment, or commerce. All of those web surfers must use a browser to visit websites or shop at online stores, and if browsing speed, security, and functionality matter, those users should be cruising the information super highway with the Mozilla Firefox 3 web browser. For years, Firefox, the second most used browser in the world, has been wrestling with Microsoft’s Internet Explorer (IE) for supremacy in a sort of Internet cold war. But last month, Google released the beta version of its Chrome browser. Google’s action was the first shot in a new, more heated browser war, so Practical eCommerce began a review of the coming battle’s superpowers—the top brow...
The Internet makes copying photographs, artwork, and words easy, since a relatively unsophisticated user can just browse the web saving or copying nearly anything that suits his fancy. As an e-business owner you’ll want to both protect your photographs and, conversely, ensure that your employees are not taking protected work of others. After all, a copyright violation could cost thousands of dollars in legal fees, time, forced subscription fees, and potential fines. U.S. copyright protection extends to all forms of “expression” including software, written papers, charts, digital files, music, video, and presentations. This protection begins the moment a work is “fixed in a tangible medium of expression,” and copyrights are federally enf...
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