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One of the most important attributes of search engine optimization (SEO) is link building, which is garnering quality inbound links to a website. A single link from a high-quality, trusted source can raise the rankings of multiple pages on a website because search engines aren’t just counting the link as a vote for the singular page, but also as a vote for the entire domain. So, the process of finding good links is integral to building better PageRank throughout a site, which in turn is vital to improving search engine results for your website. There are many tools that measure PageRank and report on the existing links any website has. But how do you know if a particular link – relative to other potential links – is worth the time and...
Using video and audio in a website increases the probability of an accessibility problem. Where text can be readily translated into a wide variety of alternative mediums for the disabled, the complex nature of video and audio make this kind of machine-generated comprehension nearly impossible. Add to that the fact that reading a transcript hardly conveys an experience equivalent to the excitement of an expertly-produced audio file, and it’s clear that marketers have a serious challenge when targeting the disabled using video and audio. In this article, I’ll be looking specifically at ideas to help make video and audio promotions more accessible – and marketable – to the deaf/hard-of-hearing community. Audio Files and Transcription Sou...
Most ecommerce merchants want consumers from all over, whether that means all 50 U.S. states, Canada, Mexico, Europe, or the world. But e-retailers need to consider local laws when they ask for business in another state or another country. And it is important to understand which jurisdictions might apply to a given online transaction. In many cases, laws from the customer’s state are the ones that will apply in the event a problem arises. This is equally true regarding the laws of other countries. For example, in some European countries it is illegal to sell anything related to the Nazis. This may seem reasonable but the law also applies to World War II memorabilia dealers. So a business owner in the United States who sells World War II...
If you want evidence that there is a hot browser war underway, you need look no further than the new Opera 9.6 web browser that some believe is a response to Google’s game-changing Chrome browser. When Google launched the beta version of its Chrome browser on September 2, 2008, it introduced users to a new sort of web tool that didn’t just help someone surf from website to website, but began the foundation for an improved Internet experience full of rich web applications. The Chrome launch also began a new battle in the browser wars. With this new battle underway, Practical eCommerce has been reviewing the available browsers and offering our opinion about this most common of web tools. This week, we look at Opera 9.6. Opera h...
UpSellit’s SMARTagent promises to automatically bring shoppers back to your site and close potential sales. It’s part user-engaged action, part automated chat, and part sales-floor closer. UpSellit CTO and president Chris Wopler said that e-retailers who add it to their sites could expect a 10 percent increase in conversions. “We can’t turn bad traffic into great traffic,” said Wopler from UpSellit’s Camarillo, Calif., headquarters, “but if a merchant is consistently making 100 sales today, with our technology they’re making 110.” Hosted solution; commission-based fee The SMARTagent is hosted on UpSellIt’s server and is added to an e-merchant’s site with a JavaScript tag. Shoppers leaving an ecommerce site without making a purcha...
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