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Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender’s messages) determines whether the email recipient will even read and consider the subject line.
The most common [...]Spoon Sisters sells quirky gifts like fish-eye cameras and dinner napkins with tie motif - so you can look classy at any potluck.
The retailer also has an interesting approach to merchandising it’s kitchy skus that would make Copyblogger proud - rotating teasers like “To find out who’s on first, click here.”
I think this [...]One of the basics of customer-centric, persuasive copywriting is using “you” and “you’re” rather than “I,” “our” and “we.” People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.
Before you say “but you [...]Our own Jason Billingsley led a talk yesterday at Shop.org’s Annual Summit in Las Vegas titled Is There A Role for Social Media in Modern Retailing?.
One of the examples Jason mentioned in his session is EyeBuyDirect’s Wall of Frame - a gallery of photos uploaded by site visitors using a try-before-you-buy tool that superimposes a [...]The answer is yes - for many sites. But the question is does it increase sales for your business?
The only way you’ll know for sure is to either perform an A/B split test or to implement it and compare sales reports before and after. The caveat to the latter method is you never [...]
NAPA – ScanAlert Inc., the Napa e-commerce site security provider, will be acquired by security software giant McAfee Inc. for $51 million in cash with an additional earn-out of up to $24 million if performance targets are met.…
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