Unlimited service offerings: Every company we reviewed claimed to offer unlimited services of some kind, most commonly storage and bandwidth. The web hosting industry is competitive, so companies will use this language to attract new customers. Know that unlimited never means infinite. Instead, each company has a predefined range of storage and bandwidth based on your plan. If you use more than your allotted amount, you may be required to upgrade your plan, or the company might suspend your account until usage decreases and the issues is addressed. Each company handles this differently, so it's important to look at the terms of service agreement before signing up.
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You also want a web host with 24/7 customer support—if not by phone, then at least by chat. Forums, knowledge bases, and help tickets are all well and good, but sometimes you just need to communicate with another human to get things ironed out as quickly as possible. That said, not all 24/7 customer support teams are equal. Companies like GoDaddy and Liquid Web boast incredibly knowledgeable and helpful customer support squads—a fact that we confirmed in our in-depth reviews of those web hosting services.
Shared hosting is web hosting in which the provider houses multiple sites on a single server. For example, Site A shares the same server with Site B, Site C, Site D, and Site E. The upside is that the multiple sites share the server cost, so shared web hosting is generally very inexpensive. In fact, you can find an option for less than $10 per month.