This is unfortunate because, these days, owning a website is becoming a crucial part of running a successful business, and more and more folks are establishing a web presence for their personal brand as well. You can use hosting to sell online, store and share your portfolio, or even publish your freelance writing samples and resumé. Yet, even the basics — What is web hosting? — can be lost on the average web user.

You’ll only need to step up your SSL level if you need to connect your website to a physical company or business, or if there could be confusion about your web address. Your options are organization validation (OV), which costs $80+ and validates the site owner’s legal existence and physical address, or extended validation (EV), which verifies this same information but through third-party, not self-reported, sources. You’ll spend $100+ a year for an EV certificate and the browser padlock will also display your company name. Many banks have this level of validation on their websites, but both Google and Amazon simply use OV.
People often think that a web host is the main cause of a slow website but, this is often not the case. When picking a provider, it's important for find a hosting provider that is close to your users and has a good amount of RAM and fast CPU power. Beyond that, it's often the way the website is set up that slows it down for users. To ensure that your website speed is optimal for users you need to make sure you pay attention to the following:
On a shared server, your site is vulnerable to the company it keeps. A bad 'neighborhood' may result in your shared IP being blacklisted, and that could result in your sent emails being filed into spam folders. You can guard against this by using a VPS or dedicated server, or using a third party email service that is separate to your hosting service.
If you're not sure of the type of hosting your business needs, you might want to start small, with shared Web hosting. You can always graduate to a more robust, feature-rich package of, say, VPS hosting or even dedicated hosting in the future. Unfortunately, some hosts don't offer all hosting types. Consider how much you expect to grow your website, and how soon, before you commit to anything longer than a one-year plan. It's worth spending the time up front to make sure that the host you select with is able to provide the growth you envision for your site, as switching web hosting providers midstream is not a trivial undertaking.
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