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Alright, a bit off-topic but I had to post this:
Now back to serious link-ness:
Ayat Shukairy from Invesp Consulting and I [...]Just a heads up, in case you’re considering adding live chat to your site, or thinking of switching vendors — Tim Smith, ex-VP at Gartner and Avaya’s former Director of Competitive Intelligence has researched the ins and outs of live chat and prepared a white paper and upcoming webinar on the subject.
The Live [...]This is a guest post by Ayat Shukairy of Invesp Consulting.
Cross-sells and up-sells are popular because they can increase average order size for a single customer. But can they be distracting and hurt conversion? Many online retailers avoid placing cross-sells or up-sells at sensitive buying stages such as the start of the checkout process. …
But [...]When was the last time you did a “vanity search” on your branded terms? Did you like what you found?
You’d be surprised what kind of things appear in Google’s top 10 results for Internet Retailer 500 companies. Not to add to any e-tailers’ reputation management issues, but here’s an example. There’s an [...]I’ve been a big fan of Crutchfield’s marketing for a long time - I consider them to be one of the top retailers in that regard. Here’s a perfect example of why: Crutchfield recently ran this email incorporating ratings and reviews (an effective and underused tactic for retail email), and includes content that speaks [...]
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